THE FRUIT.
A DJ, a room, and your people. The Fruit is a night for friends to hang and vibe out to the music in living rooms, venues, and wherever else we land. Filmed by creatives from across the world: every episode is a set from a different DJ, plus the interview with the DJ to get to know who they are.
The room is small on purpose.
Intimate sets in rotating rooms, filmed start to finish. A new room every episode, revealed in each announcement.
The room is invite-only
Living rooms, venues, wherever we land — RSVP through Gelatin. Your invite link is personal — bring your people.
Gelatin hosts the night
The DJ plays a paid set — no demo, no exposure gig, no favors. The room, the crew, and the cameras are on us.
Everything gets captured
Multi-angle film crew, local creatives behind the cameras. The full set hits YouTube; the clips go to the DJ, the host, and every partner in the room.
Every episode is a collab.
The Fruit is made with the city it lands in. Local videographers, photographers, and designers shoot it. Local brands live in the room — on the couch, on the cups, in the credits. The film belongs to everyone who made the night — cut so the DJ, the host, and every partner can run it.
Every DJ has a story.
Filmed before doors, same night as the set. The Fruit is the interview with the DJ, in three segments — The Come Up (the origin: first setup, first gig, the rooms that made them), The Craft (how they read a room and build a set, shot at the decks), and The Circuit (the working reality of DJing in this city — honest, peer-to-peer) — on Spotify, Apple Podcasts, and the channel.
Announced with the lineup
The DJ featured on Episode 001 — where they started, how they read a room, and what the circuit actually looks like from behind the decks. Drops with the episode.