CeD Mixon
Owner
Bartender and Product Builder. CeD started Gelatin to give small to medium size businesses the chance to book DJs and other creatives into their venues to help with growth.
The team
DJs, Creatives, and Events that work together for growth.
Gelatin is where DJs, creatives, venues, and organizers run the night — bookings built on verified draw, ticketed events with QR check-in, and payments that protect both sides of the night.
The problem
An industry that runs on vibes and screenshots.
A venue books a DJ on a friend’s recommendation and a follower count. The DJ sends a press kit assembled that afternoon. Money moves by Venmo, or later, or not at all. Nobody writes down how many people actually showed up — so the next booking starts from zero evidence all over again.
Every other platform in this space starts after someone has already decided who’s playing. Ticketing sells the night. Payment apps move the money. None of them answer the only question a talent buyer actually has.
How it usually goesBefore Gelatin
DiscoveryA DM and a follower count
Proof of draw—
AgreementA text thread
Payment“I’ll get you next week”
Record of the night—
Evidence for the next bookingNone
The idea
Make attendance a credential, not an anecdote.
After a set, the venue confirms how many people came. On ticketed nights, patron QR check-ins corroborate it. That number attaches to that booking on that date, permanently — and it becomes the thing venues search by.
It sounds small. It changes who gets booked. A DJ with 4,000 followers and a 60-person draw stops outranking one with 800 followers who reliably brings 250.
What we record insteadOn Gelatin
DiscoverySearch by verified draw
Proof of drawVenue-confirmed + QR check-ins
AgreementStructured terms, fixed cancellation
PaymentEscrow → weekly payout
Record of the nightPermanent, public
Evidence for the next bookingCompounds
How we work
Four things we hold to.
These are operating constraints, not values on a wall. They decide what we build and what we refuse to.
01
Prove, don’t promise
If we can’t measure it, we don’t claim it. Draw is confirmed by the person who paid for the night, not typed in by the person being paid.
02
The artist isn’t the product
An agency bills the artist 15% for a phone call. We take none of the artist’s fee at all — the booker pays a flat $7. The talent’s money is theirs.
03
Money moves on a schedule
Escrow from acceptance to completion, then a free weekly payout. Cancellation terms are fixed and visible before anyone commits.
04
We are not a lender
Gelatin never extends credit or holds receivables.
What we stand for
Principles behind the product.
Verified over hype
Draw metrics come from confirmed attendance, not polished portfolios. We build trust with data venues and DJs can actually rely on.
DJs keep 100%
No platform cut on talent fees. DJs keep every dollar of what they earn, on every booking.
Built in the room
Gelatin started from nights on both sides of the booth — booking talent, running shifts, and watching what actually fills a room.
Where we are
Built in Atlanta. Booking worldwide.
Atlanta is where we started and where we’re densest — it’s a city whose nightlife exports culture and has never had the infrastructure to match. The booking, payment and ticketing rails aren’t city-specific, so DJs and organizers use Gelatin wherever they work.
Nightlife is our beachhead, not our ceiling. The same rails run festivals, weddings, corporate events, block parties and brand activations.
People
Meet the team.
Benji
Tech
Engineer, Father, Big Thinker. Benji works alongside CeD as a contract engineer to maintain, build, and resolve problems for our target Gelatin audience.
The short version
Every other tool starts after the lineup exists. Gelatin is where the profile, the booking and the payout are one object.
Why Gelatin existsContact us
Need help?
If you run into an issue with a booking, your account, payments, or anything on Gelatin, reach out. Include your name, what you were trying to do, and any booking details so we can help faster.
Get started
Start building the record.
Free to join, free to publish, free to get paid weekly.