Press
Press & media.
Everything a journalist normally has to email for: the boilerplate, the facts, the logos, and a straight answer about what we can and can’t tell you yet.
Working on a story?
Tell us your outlet, your angle and your deadline. It goes straight to our founder, and we’d rather give you a useful “no” fast than a slow maybe.
GelatinBookings is a booking platform for DJs and the people who hire them. DJs on the platform build a verified draw — a record of how many people actually attended their recent sets, confirmed by the venues that booked them and, on ticketed nights, corroborated by check-ins at the door. Venues, promoters, brands and private hosts search and book on that record rather than on follower counts, with payment held in escrow until the event completes. Gelatin takes no cut of the DJ’s fee; the booker pays a flat service fee per completed booking. The platform also handles creative production for the same night. GelatinBookings, LLC is based in Atlanta, Georgia.
Logos, and how to use them.
Use the wordmark on light backgrounds and the reversed version on dark. Please don’t recolour, stretch, rotate, add effects, or place the mark on a busy image without clear space around it.
Naming
The product is GelatinBookings, one word, capital G and B. Gelatin on its own is fine on second reference. The company is GelatinBookings, LLC. Not “Gelatin Bookings” and not “gelatin”.
Colour
The accent is #001EFE, an electric blue, on near-black #141414 and off-white #F6F4F5. Display type is Space Grotesk; body copy is Lato.
Topics we actually know something about.
How DJs really get booked
The DM-and-Venmo economy, why follower counts became the default proxy for draw, and what breaks when the proxy is wrong.
Measuring live attendance
What it takes to make a headcount trustworthy: who confirms it, what gets excluded, and why self-reported numbers are worth less than people assume.
Nightlife economics
What a night costs a venue, where the margin actually sits, and how talent fees compare to bar revenue at realistic attendance.
Getting artists paid
Escrow, cancellation terms, payout timing, and why “I’ll get you next week” is still normal in an industry that moves this much cash.
Building in Atlanta
Why a city that exports this much culture has had so little infrastructure of its own, and what building here rather than on a coast changes.
Marketplace pricing
Why we moved from a percentage to a flat booking fee, what a booking agency’s 15% actually buys, and how we think about not becoming the thing we criticised.
Tell us your deadline.
We’ll tell you whether we can help and who you’d be talking to.