For organizers & promoters
You bring the crowd. Stop paying three tools for the night.
Community organizers, promoters and collectives running nights across rooms you don’t own. Talent, tickets, the door and the money on one set of rails — and the numbers you need to price a night before you commit to it.
How many tickets you need to sell.
Put in your ticket price and your costs. You’ll see how many tickets pay for the night.
You break even at
44 tickets
Tip: your ticket price moves this number more than the DJ fee does.
Three tiers do more work than one.
Tiers aren’t a discount ladder — they’re a way to sell certainty early and capture urgency late. What each one is actually for:
Early bird
Priced below the number you actually want. Its job is proof: a sold-out early tier is the social evidence that sells the general tier. Cap it low enough that it sells out.
General admission
Your real price, and where most of the revenue comes from. Set it against break-even above, not against what feels polite.
Table or group
A small number of high-value spots. Two or three tables can carry a third of the talent cost, and the people who buy them bring others.
What the buyer sees
The price you set. Our 5% sits inside the face value rather than being added at checkout, so a $25 ticket carries no Gelatin fee on top and your net is $23.75. Card processing is its own line at checkout. You know your margin before you publish.
What protects the count
An atomic oversell guard means the same seat cannot be sold twice, and unpaid reservations release after 30 minutes. Free RSVP events carry no fee at all — useful for building a list before you ever charge.
Several rooms, one ledger.
Programming isn’t one night, it’s a calendar. Everything sits under one account rather than scattered across a ticketing tool, a spreadsheet and a payment app.
- Residencies and recurring rooms through a partnership request
- Multiple rooms and dates on one account and one earnings ledger
- Shareable door check-in links — your staff need no account and no app
- When a venue opens a slot tonight, it fans out by SMS; the first DJ to accept claims it
- Attach an MC, photographer or videographer to the same booking
- Cancel and every paid order refunds automatically, with an audit trail
Every check-in makes your next booking cheaper.
When you ticket a night you booked the DJ for on Gelatin, the door scans feed the DJ’s verified draw record. That sounds like it only helps the DJ. It doesn’t.
A DJ whose draw you helped prove is a DJ you can book again with a number attached — and a number attached is the thing that lets you negotiate on evidence rather than reputation. It also lets you argue a door split or a guarantee with a venue using data you generated rather than a claim you made.
The organizers who get the most out of this platform are the ones who confirm headcounts every time. It costs a minute and it builds the only asset in this industry that isn’t self-reported.
Know the room’s terms before you pitch it.
Finding a room is half the job. Finding out what it costs usually takes three messages. Soon venues can post their terms up front, so you can price a night with real numbers.
The bar must clear the line
Bar minimum
The organizer keeps the door. The room is free if the bar hits an agreed number.
Split by a percent you agree on
Door split
Ticket money is split by a percent you agree on.
One set price for the room
Flat rental
One set price for the room, no matter how the night goes. Easy to agree. The organizer takes the risk — and the upside.
A floor, then a share above it
Guarantee + split
The venue gets a set floor, plus a share of anything above it. Both sides get some safety and some upside.
Put a night on sale tonight.
Build the event signed out. Publish when you’re ready. Free RSVP events cost nothing at all.